For only being around under one year, BayEstimator has had its moment in the spot light and continues to be a useful tool for those interested in created effective titles. Part of ebay’s new Research Labs – this tool was actually previously deactivated for a period of weeks because of it’s usefulness to the community.
The concept is very simply. You type in a potential title with relevant keywords (use all your keywords) and the tool estimates potential traffic and relevancy of your terms with varrying sized green circles. The larger the circle is the higher ebay ranks that keyword in your listing.
It will help you narrow down the main keyword term from your input and then allow for the user to click to MOST relevant term and show sniplets of terms you may have forgot or would be a better substitute than a supporting keyword.
Why its different that all other research tools: This is the only tool I am aware of that allows users to see what BUYERS are typing in the search results. All other tools only show you keywords and successful search terms based on POST SALES data. This gives buyers a true understanding of terms that are typed in on the front end of ebay. Replicating this data can drive flock loads of more traffic so your listings with a few simple changes.
Be careful not to abuse and read the instruction manual. Replicating terms such as NEW twice in your listing might appear to rank higher in the search tool but ebay will actual penalize your auction for “de-duping” the system.
A user actually claimed to hack the best match algorithm by playing around with the tool and this is why it was briefly taken down. The only negative of the tool is that the data is backed up by a few months and may discontinue recent sales data soon. However, the tool will still remain available and can teach any lister a bit more about keyword strength and placement. Guesstimating what users are typing in on the front end can pay off big time with focused titles that include the most relevant search terms.