I recently wanted to add Google Analytics to a few websites that we had going even though I knew the traffic was not amazing. I found the entire process very easy to install and preview stats in it’s very most basic features. First you need to have a google account. Go to google.com and signup for an account. After click on the Analytics tab. Again, sign up for an account and login.
- Next click ADD WEBSITE PROFILE on the tab at the bottom of the page.
- After you click “Add Website Profile” you will fill in general website information.
- After you enter in this information, click finish. It will take you to a menu that will want to “register” your website so that Google knows it belongs to you. Copy the code in the bottom of the page and insert it into the html where it immediatly before the last </body> tag.
- Uploading this code is pretty simple. Where ever you have your website hosted you will need to access the files or upload to the root directory. Take the index.html page and open save it to your desktop. Open it up and copy and paste the code at the bottom of the page directly before the last </body> tag. Save the file and upload it back to the root directory where you downloaded. If it asks to overwrite, click YES.
- You will have to do this for every PAGE you wish to track. For now I just installed it on the 3 main pages. Go back to the main analytics page and wait for confirmation that google has detected the code. It can take as few as 30 minutes to activate but for others it has taken a full day so be patient before you think you installed it incorrectly.
After a few days of having the code installed I was able to see basic traffic stats on all the websites main pages. From the outside, it looks like a normal stats menu. However, googles is very user friendly and easy on the eyes. Navigation is a breeze and it has a few features that really caught my eye.
One feature I thought was interesting was the state and city visitor tracker. It can tell and will highlight in green and yellow the countries, states and even cities that people visited the website from.
This was interesting to know that we have buyer all over the USA but that 70% of traffic was driven from California and Florida. Even more interesting was the statistics on how traffic is being driven to the site. It can tell if its organic traffic from search engines, what keywords were using in the search or what website they linked in from.
The features really seem to be so advances beyond our needs right now but Google Analytics also has the capabilities of integrating with your google adwords and adsense accounts for advertising. No matter where you get your traffic any business owner or website owner (even with low traffic) would find these statistics useful for building traffic and understanding advertising cost (and tracking sales leads and referalls).